A Bit About Data Collection
The need to collect information from every type of customer, patient, fan, attendee, member and countless others has never been more valuable. Demographic preferences change each day, and understanding these changes is essential in running every type of business.
Learn more >Don’t be intimidated by sample size terminology
The confidence interval is the plus-or-minus figure usually reported in newspaper or television opinion poll results. For example, if you use a confidence interval of 4 and 47% percent of your sample picks an answer you can be "sure" that...
Learn more >Why we use touchscreens…
Survey methodologies have different advantages, and the best reason to use touchscreen surveys is that customer feedback and data is current and fresh. The second is...
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