Customer feedback is current and fresh. Respondents don't have to remember something from the past.
Touchscreen is fun! Respondents want to use a touchscreen computer.
Results are automatically and instantly tabulated.
No more waiting months for data entry and reporting.
Response rates are higher since touchscreen surveys are non-threatening and anonymous.
Speed: 10 times as fast as clipboard surveys or phone surveys.
More exact answers to sensitive questions. Respondents are more likely to reveal sensitive information and answer questions honestly.
Cost effective. More affordable than traditional survey methods such as phone and mail surveys.
Ensures that “branching” patterns are accurately followed, so respondents only answer relevant questions.
Elimination of manual (labor-intensive) and mistake-prone data entry.
Poll hard-to-survey demographics. Touchscreen makes it easier to gather feedback from seniors and high income earners.
Elimination of interviewer bias. A touchscreen survey asks the questions uniformly, without bias.
